About the Rapala Brand
Rapala
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The story behind Rapala lures began in the 1930s when a Finnish angler named Lauri Rapala made an observation about fish behavior. After noticing that large fish were much more likely to consume small, injured fish, he set out to make a lure that mimicked the appearance of a distressed minnow. Using a shoemaker’s knife and sandpaper, Lauri whittled what would become the first Rapala fishing lure -- the now legendary Original Floating Rapala. Over the years, the Rapala name grew, and today Rapala is one of the world’s largest and most respected names in fishing lures.
